Professional Profile
Results-driven Marketing and Design Professional with over 8 years of experience at the intersection of digital marketing, branding, and UX/UI. Specialized in creating and executing data-driven communication strategies across B2B and B2C environments, delivering high-impact assets for both digital and print channels, with a focus on web design and email marketing.
Proficient in Adobe Creative Suite, SEO/SEM optimization, responsive design, and pre-press production, with a strong ability to transform data into actionable insights that enhance user experience, engagement, and conversion rates. Proven experience leading end to end creative and marketing projects—from concept to final delivery while collaborating with cross-functional teams to drive measurable business growth and scalable brand solutions.
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Marco Antonio Licea Pérez
- Birthday: 15/August/1991
- Website: https://marcolicea.com/
- Phone: +52 5516507542
- City: Toluca, México
- Languaje: Spanish: Native English: B2 (Intermediate) French: A2 (Basic)
- Age: 34
- Last Degree: Master
- Email: marcoanonio4@gmail.com
- Freelance: Available
Resume
Welcome to my Portfolio
Here you can download my CV in PDF format.
Click the button below to get a copy of my CV.
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Education
Master's Degree of Master Data Science
2024 - Present
UTEL/NEW YORK, PARTHNER Online.
- Big Data Interpretation
- Information Coding
- Database Management
- Statistical Problem Solving
- Engineering with Bootcamp
- Data Science Methodology
- Programming and Algorithms
- Academic Equivalency in the United States as a "Master of Science in Business Analytics earned through distance education" from an agency affiliated with NACES or AICE.
Master's Degree in Digital Marketing
2023 - 2024
Tec Milenio, Metepec, Toluca.
Master's Degree in Senior Management in Communication and Advertising
2017 - 2018
CUC University Center for Communication, Narvarte neighborhood, Mexico City.
Bachelor's Degree in Industrial Design
2009 - 2013
UVM (University of the Valley of Mexico), Metepec Campus, Toluca.
Professional Experience (Last 4 Companies)
SAMSON GROUP
Marketing Manager / Digital Analyst
May 2019 - Jun 2025
Lerma, Edo. Méx.
- Visual identity design, catalogs, and primary packaging.
- Design and implementation of a corporate website, optimized for mobile devices with SEO, generating a 45% increase in organic traffic with a landing page.
- Content development for social media, campaigns with Meta Ads and Google Ads.
- Design and execution of the branding and digital marketing strategy, achieving a 60% increase in brand awareness.
- Development and implementation of corporate branding.
- Analysis of KPIs and sales results data from digital and B2B channels for decision-making.
- Prospecting and follow-up with clients derived from digital channels and trade shows.
- Coordination of B2B trade shows and events in Mexico for client acquisition.
- Personnel management.
CONSOLTUM
Graphic Designer / Campaign Analyst
Jan 2018 - May 2019
Polanco, CDMX.
- Management of segmented campaigns in Google Ads and Meta Ads.
- UX/UI implementation
- Automation of marketing processes using PHP, reducing operational time by 30%
- Visual identity design, catalogs, and corporate website.
- Graphic design and community management for various assigned accounts at the advertising agency.
- Market research for assigned accounts.
- Development of executive presentations for decision-making.
MIIZI CANI COMPANY
Graphic Designer / Branding
Dec 2016 - Nov 2018
Metepec, Edo. Méx.
- Graphic design and advertising.
- Rendering.
- Community Management.
- Business Marketing Development.
- Graphic design for textiles.
POSTENSA
Junior 3D Designer / DISEÑADOR JUNIOR 3D
Jan 2015 - Dec 2016
Santa Fe, CDMX.
- Graphic design and advertising.
- Development of furniture proposals using CAD and 3D software.
- Development of model proposals using CAD and 3D software.
- Implementation of 3D modeling and technical drawings in AutoCAD and Rhinoceros for mass production.
- I implemented 3D modeling and technical drawings in AutoCAD and Rhinoceros for mass production.
- 3D printer operation.
- Development of mechanical drawings.
- Rendering generation.
- Business marketing development.
COMPANIES
COMPANY: SAMSON / ACTIVITIES: AUTOMATION 4.0 / MKT /DESIGN / DATA SCIENCE / WEB DEVELOPER / MANAGER ACCOUNT / DATA ANALIST
COMPANY: CONSOLTUM / ACTIVITIES: DATA ANALIST / WEB DEVELOPER / DESIGN / ADVERTISING / MANAGER ACCOUNT / 3D DESIGNS
COMPANY: MD DESIGN / ACTIVIDADES: 3D DESIGNS / MANAGER ACCOUNT / DESIGN
COMPANY: PURPLE LEAVES / ACTIVIDADES: 3D DESIGNS / MANAGER ACCOUNT / DESIGN / TEXTILE DESIGNS
COMPANY: JOHNSON AND JHONSON / ACTIVIDADES: 3D DESIGNS / MANAGER ACCOUNT / DESIGN
COMPANY: MUMCI / ACTIVIDADES: 3D DESIGNS / MANAGER ACCOUNT / DESIGN / MUSEOGRAPHER / ADVERTISING
TECHNOLOGIES AND SOFTWARE
Graphic and Editorial Design:
3D Modeling and Rendering:
Presentations and Productivity:
AI Tools
Web Development and Programming:
Digital Marketing:
Portfolio
My approach combines creativity, strategy, and attention to detail to develop projects that communicate effectively and connect with people. This portfolio brings together a selection of works that reflect my style, process, and evolution as a designer.
- All
- Design
- AI
- Project
- Web
- 3D
ACHIEVEMENTS
SAMSON
CONSOLTUM
RECOMMENDATIONS
Cecilia Pineda Aldana
Artworks design specialist
I've worked with Marco Licea at various times over the years, and I've always been impressed by his precise approach, creativity, and ability to clearly solve any design challenge. His work speaks for itself, but what truly sets him apart is his work ethic and commitment to every project. I recommend him with complete confidence.
Eduardo Cardenas Ramos
Ceo & Founder
I've known Marco Licea for 25 years, and throughout that time he has proven to be an ethical, creative professional deeply committed to his work. His ability to solve design problems with intelligence and sensitivity makes him a valuable partner on any project. I recommend him without reservation.
Valeria Calvo
Design and Packaging Manager
I've known Marco Licea for 14 years, and I can say with certainty that he's a designer with a keen eye, impeccable ethics, and a constant commitment to quality. Working with him has always guaranteed creativity, clarity, and well-thought-out results. I wholeheartedly recommend him for any design project seeking excellence and strategic vision.
Pedro Hernandez Morales
Master Data Specialist
I had the pleasure of working with Marco Licea at Consultum nine years ago, collaborating on web design and data analysis projects. Since then, I've witnessed his meticulous approach, his ability to seamlessly blend visuals with functionality, and his skill in making strategic, data-driven decisions. Marco brings real value to every stage of the process and is, without a doubt, someone you're always happy to work with.
Diego B. Garcia Barrera
Director of design and museography
I've known Marco Licea since our time at MUMCI and POSTENSA, where we collaborated on various advertising and 3D design projects. He always stood out for his creativity, his ability to communicate ideas with visual clarity, and his commitment to quality in every delivery. He's a reliable professional with great vision and sound judgment. I recommend him without hesitation.