Discover My Portfolio: Design, Strategy & Innovation in Focus

Hey, my name is

Marco
Licea

I am UX/UI Designer

Years of experience

0 +

Projects done

Clients

SKILLS & TOOLS

My latest projects

My approach combines creativity, strategy, and attention to detail to develop projects that communicate effectively and connect with people. This portfolio brings together a selection of works that reflect my style, process, and evolution as a designer.

Astroduck

Design / Branding New Trade Mark

CADILLAC F1

Social Media/ Contenent Design

Miss Dior

Branding / Multipage Design AI

Samson group

Web / Multipage Design

Education & Experience

2024 - Present

Master's Degree of Master Data Science

UTEL/NEW YORK, PARTHNER Online.

Big Data Interpretation

Information Coding

Database Management

Statistical Problem Solving

Engineering with Bootcamp

Data Science Methodology

Programming and Algorithms

Academic Equivalency in the United States as a "Master of Science in Business Analytics earned through distance education" from an agency affiliated with NACES or AICE.

2023 - 2024

Master's Degree in Digital Marketing

Tec Milenio, Metepec, Toluca.

Implementation of strategies for brand positioning.

Digital marketing strategies, such as inbound marketing, content marketing, social media, SEO, and SEM, that allow for the optimal achievement of marketing mix objectives.

E-commerce and marketing automation strategies.

Social Media.

Growth hacking.

Consumer behavior.

2017 - 2018

Master's Degree in Senior Management in Communication and Advertising

CUC University Center for Communication, Narvarte neighborhood, Mexico City.

Analyze and apply functional senior management techniques in the areas of communication and advertising within companies.

Apply the different theoretical trends in marketing analysis that have been developed to date, based on the organizational culture of our country and the current global economic environment.

Combine knowledge from the disciplines of advertising, design, administration, marketing, and related fields to solve business management problems in the areas of communication and advertising.

Analysis of Advertising Strategies.

Marketing and Globalization.

Cybermarketing.

New Technologies in Communication.

Auditing Advertising Agencies.

2009 - 2013

Bachelor's Degree in Industrial Design

UVM (University of the Valley of Mexico), Metepec Campus, Toluca.

Implementation of new materials, technologies, and devices to create innovative tools that provide practicality.

Development of physical and virtual models and prototypes through experimentation with materials and the use of software.

Development of complex industrial projects through strategic thinking and the use of design and management methodologies.

Development of 3D models to visualize the final product.

May 2019 - Jun 2025

SAMSON GROUP / Marketing Manager / Digital Analyst

Lerma, Edo. Méx.

Visual identity design, catalogs, and primary packaging.

Design and implementation of a corporate website, optimized for mobile devices with SEO, generating a 45% increase in organic traffic with a landing page.

Content development for social media, campaigns with Meta Ads and Google Ads.

Design and execution of the branding and digital marketing strategy, achieving a 60% increase in brand awareness.

Development and implementation of corporate branding.

Analysis of KPIs and sales results data from digital and B2B channels for decision-making.

Prospecting and follow-up with clients derived from digital channels and trade shows.

Coordination of B2B trade shows and events in Mexico for client acquisition.

Personnel management.

Jan 2018 - May 2019

CONSOLTUM / Graphic Designer / Campaign Analyst

Polanco, CDMX.

Management of segmented campaigns in Google Ads and Meta Ads.

UX/UI implementation

Automation of marketing processes using PHP, reducing operational time by 30%

Visual identity design, catalogs, and corporate website.

Graphic design and community management for various assigned accounts at the advertising agency.

Market research for assigned accounts.

Development of executive presentations for decision-making.

Dec 2016 - Nov 2018

MIIZI CANI COMPANY / Graphic Designer / Branding

Metepec, Edo. Méx.

Graphic design and advertising.

Rendering.

Community Management.

Business Marketing Development.

Graphic design for textiles.

My services

I combine strategy, creativity and technology to create comprehensive digital experiences that connect brands with people and generate measurable results.

01.

BRANDING

From visual identity systems to brand positioning, I create cohesive branding experiences that communicate value, trust and differentiation across digital and physical channels.

02.

MARKETING

I develop data-driven marketing strategies focused on visibility, lead generation and measurable growth through multichannel campaigns and digital ecosystems.

03.

SEO & SEM

I improve organic positioning and campaign performance through SEO architecture, content optimization and search engine advertising strategies focused on conversion.

04.

UI/UX

I create intuitive interfaces and user-centered digital experiences that improve usability, interaction and conversion while maintaining strong visual consistency.

05.

3D DESIGN

From product visualization to immersive renderings, I develop high-quality 3D assets that help brands communicate innovation, functionality and aesthetics.

06.

CONTENT AI

Focused on develop data-driven marketing strategies focused on visibility, lead generation and measurable growth through multichannel campaigns and digital ecosystems.

Have a great idea?

MarcoLicea