Metepec Mermaid
Metepec Mermaid / Project/ Final Product
METEPEC
MERMAID
IDENTITY
A visual reinterpretation of the mythical creature from the ancient springs: La Tlanchana. A perfect fusion between pre-Hispanic legacy, pottery tradition, and contemporary design language.
GUARDIAN
OF THE
WATERS
Half woman, half marine creature. La Tlanchana ruled the lakes of Metepec, aiding the native inhabitants. Her historic silhouette now comes alive through premium signature branding.
TRADITION
MEETS MODERN
LINES
Intricate organic line art simulating rich marine textures like shells, corals, and nets. A bold ink style and sharp emerald contrasts crafted for premium labels and artisanal prints.
FROM ICON
TO COMMERCIAL
BRAND
A highly adaptable visual ecosystem built to transition gracefully across spaces: from large-scale product packaging to urban apparel mockups and themed media cards.
FULL COLOR
PREMIUM
COLLECTION
The most vibrant and pictorial branch of the identity project. The mermaid rests peacefully in cocktail glasses surrounded by a maximalist framing of roses and lilies.
STRATEGIC
TOURISM
BRAND TOOL
Metepec Mermaid honors local folklore while functioning as a powerful creative tool for high-end product development and global cultural positioning.
Summary
Metepec Mermaid is a design project inspired by La Tlanchana, the mythical creature of Metepec’s ancient springs, known for aiding residents in hunting and as the guardian of the waters. This visual reinterpretation seeks to pay homage to the legend’s symbolic and aesthetic legacy, merging tradition and modernity. With an approach that encompasses the artistic, cultural, and commercial, the project celebrates the richness of the Magical Town of Metepec, inviting both locals and visitors to reconnect with its history through a strong, versatile, and meaningful visual identity. Metepec Mermaid not only honors an emblematic figure but also serves as a creative tool for tourism promotion, product development, and cultural branding.